The Laphroaig distillery was founded by two brothers, Alexander and Donald Johnston, in 1810. It was sited in a small bay at Islay's south coast, and the distillery remained in the Johnston family up until 1954. Laphroaig is known for its incredibly distinctive flavour, which is both medicinal and very peaty. This is said to be due, in part, to the high moss content in the distillery's peat. Thanks to this unique character, Laphroaig is the best-selling Islay single malt whisky worldwide, and sales are ever-increasing. The 10 year old remains a classic, but more experimental malts, such as the Quarter Cask and the Triple Wood are very popular.