Johnnie Walker was created by John Walker, a whisky merchant who ran a store in Ayrshire, Scotland. The whiskies he produced were well-received, and the brand he built was left to his son Alexander who ran the company with John's grandson, Alexander II. The popularity continued to grow and the first Walker blend was created in 1865, and named Walker's Old Highland, and it wasn't until 1870 that the company's distinctive rectangular bottle was introduced. Throughout the 20th century, the Walker family continued to add to the brand, introducing the name "Johnnie Walker" in 1908, as well as using the colour-based naming system. Today, there is a large range of blends, from the ubiquitous Black Label, up to the legendary Blue Label - an old, rich, muscular blended Scotch whisky.